Search Engine Optimization

Know how to do effective Link Building. Follow below steps for effective Link Building.

Organic Search Engine Optimization

During your link building drive, try to acquire majority of backlinks keeping in mind all the below points:

• Vary Anchor Text
  Target your keywords but make sure to vary the anchor text a lot. Even a few “click here” is good to get.
• Links from Related Pages
  This is probably the most important, for a organic optimization. It is commonly believed that links from related pages carries more “weight” (not PR).
• Deep Linking
  Don’t have all the backlinks from footers or any other specific place. Try to get them from the top of the page, inside the body text, navigation, footer etc.
• Maintain Natural Link Exchange Speed
  Don’t place hundreds or thousands of links to a new site the first days … It is tested and the final outcome is that the site gets Banned in Google. Please gradually place the links and the quantity all relates to how much links the site is usually getting. So if a site usually gets 10 new links per week then don’t place 100 suddenly one day.
• Get Links from Varied PageRank Value
  Form our experience we suggest you not to have more than 15-20% of your backlinks for a site from PR 5+ pages.
• Link from Good Neighbourhood
  Don’t exchange links from adult, gambling, pharmacy, and poker/casino sites. Such sites are deemed to be spam.
• Links from Different C-class IPs
  Get links from different C-Class IP domains. Domains hosted on same IP Address will not help boost your ranking and PR.
• Get Links from both Old Trusted as well as New Sites
  It shows a site authority and legitimacy.
• Reciprocal Linking
  Reciprocal links are still good but don’t have them as a majority of your backlinks. 3-way-linking is a Good Alternative.
• Get Links for Internal Pages as well as for site Home Page
  Backlinks pointing to your internal pages gets more weight as compared to home page backlinks. As you have your internal pages SEO’d as well, get backlinks to these as well with varied anchor. It is been speculating that the value of these has increased during the BigDaddy update.
• Come from non-directories
  A selected few directories such as ODP and Yahoo carries trust in Google from the editorial vote. However, many directories does not give that and I even suspect that having a majority of your backlinks from 200 free general directories even can do harm to your link profile. They can still be good but should just be something extra to the links you already have.
• Not be temporary
  The age of your backlinks is important. It has even been speculated that this is a factor of the Google Sandbox filter. Strive to get permanent links. When renting links, rent for as long as possible.
• Not have paid linking footprints around them
  Words such as sponsors, advertisement and the like are spotted by Google and are devalued. If the majority of your backlinks come from such links it could maybe even do you harm.
• Not come from pages that links to bad neighbourhood
  You should not place your links on pages that are in bad neighbourhood, but you should also not place them on sites that themself link to these kind of sites. Google uses advanced relation and co-citation systems in their algo.
• Come from pages with the same language
  Seem to be obvious but is very important to show up properly in the Google country specific searches. It seems to be from my recent observations that this is the most important factor in determining the language of the site for Google (other factors is IP, Domain name TLD and actual written language of the site).

If you require Professional Link Building Services then contact us for details.